Better design = better marketing results

Studies show that as a nation we are consistently raising our standards of good design. We don’t settle for boring and out-dated; it doesn’t make us feel good. It doesn’t appeal to our emotions and if it’s not innovative, we don’t care as much about it.

Recently Adam Swan, advisor to Forbes and head of strategy at gyro New York, wrote an article for Forbes outlining the principles behind this new era of design. Please read it and consider your current business design. Is it up to snuff? If you aren’t proud of the quality of your product or service or if your corporate brand has an outdated look, chances are that’s what others are thinking too. Companies with poor design simply can’t compete. We don’t want to use a product if it doesn’t look good. How many times do you choose a bottle of wine based on the label? How many times do you go to Starbucks and spend $5 on a cup of coffee?

Bottom line: We buy products and services based on feelings. Good design and good brands make us feel good.

How Famous Brands Got Their Logos

So as I sift through my emails this morning, I have a LinkedIn newsletter referencing Design Taxi’s recent post about “How Famous Brands Got Their Logos.” This is really helpful for those of you who are currently thinking about a new logo or redesign.

How many of these ‘fun facts’ did you already know?

[via Bored Panda]

Want to see what 24 hours of creative awesomeness look like? Click here.

What is your client’s first impression?

You know that old saying, “Don’t judge a book by it’s cover.” Well, what if that’s all we have to go on?

In business, we have one chance to make that first impression and often the first impression could be a business card, a newspaper ad, or a 30 second radio spot. So how deep can we get? How far into the book do we go? The answer is simple. We almost always get our first impression from glancing at the “cover” of a business.

So when you sit back and look at your brand identity from your online marketing material, to the cleanliness of your desk or the carpet on your showroom floor. Take a moment and ask yourself, “is this making a good first impression?” or “Is this impression consistent with the view I have of my company?” And don’t be afraid to ask others. Take surveys. Get unbiased opinions on the effectiveness of your image. When the results are in, if your brand identity is flawless and portrays exactly what it is your company represents, then don’t change a thing! But, if you have weakness, inconsistencies, out-dated material, and overall confusion. Take action! Contact a graphic designer that specializes in brand identity, or an organizational specialist that helps with unwanted clutter, or call your local carpet company to get that old orange dingy stuff out to the dumpster where it belongs. Bottom line, a consistent brand identity will mean increased sales and growth for your company. Stay-tuned for more on what makes a great brand identity next week!

What does your logo say about you?

Your logo is often the first thing your potential client sees, so you must make a good first impression. Here are some logo designs that I’ve done for some local businesses. I try my best to develop unique, easy to recognize brands that help my clients communicate the spirit of their business. A logo that doesn’t communicate effectively with your target market, won’t help you close more sales and might actually deter clients from contacting you.