Mobilegeddon

Google Now Prioritizes Mobile-Friendly Sites

On April 21, 2015, Google released a mobile-friendly ranking designed to give preference to mobile-friendly sites in Google search results. This move has been nicknamed “Mobilegeddon” for its clear goal to displace sites that aren’t mobile friendly. A critical point for website owners to note is that Google ranks responsive websites that resize for all handheld and mobile devices with more priority than a site that relies on separate mobile and desktop versions of a website. Learn more about responsive websites.

Check To See If Your Site Is Mobile-Friendly

Google provides a Mobile-Friendly Test Tool for you to test your site. The new algorithm could take 2-3 weeks to complete, but you will likely see gradual shifts in your search engine results over a period of 3-6 months, so the full devastation of the re-prioritization of mobile-friendly sites might not be recognized immediately.

60% – 80% Of Traffic To Estland Clients’ Websites Comes From Mobile Devices

Reported via Google Analytics, Estland clients have seen a significant increase in mobile visits steadily over the last 5 years. In 2010, we saw ranges of 10% – 20% of all site traffic coming from mobile devices. Today, between 60% – 80% of all site traffic visits are coming in from mobile devices, and that statistic continues to grow as more people surf the web on the go and at their convenience.

All Estland Website Builds Are Responsive Because Users Demand Performance

Since the responsive trend in websites began, all Estland websites have been and continue to be built to respond to mobile and handheld devices. We emphasize intelligent design to keep people on your site because that’s what gets you more business. Even if Mobilegeddon doesn’t impact your site immediately, without a responsive website 60% – 80% of traffic bounce off your site because customers searching on their devices no longer take the time to navigate an unresponsive site.

Our goal is to help make your business as efficient and profitable as possible. We will work with you to help solve your problems, while understanding that you have limited resources and budget. Upon completion, we will present to you a written assessment of your business and recommendations for improving inefficiencies and cost.