Renae White, owner of Kinetic Kids Gym, wanted a logo design that was dynamic and unique. After a few meetings, we decided to use a silhouette of a child. After a few more meetings we decided that it was only fitting to use a silhouette of her little boy who was more than willing to be photographed for the illustration. We were both really happy with the way this turned out. The logo hits on all key requirements: dynamic, unique, modern and easy to interpret at-a-glance.