PMI, located just south of Harrisonburg, wanted a sign with some wow-factor. They originally instructed Estland to design the “PMI” letters on some sort of pedestal, but we moved in a little different direction when we thought the rock base would prove to be a nice contrast to the “tech” feel of the stainless steel logo. The organic rock base in this sign was actually constructed out of concrete. This was a really fun project to work on!