Venture Builders Inc. is a custom kitchen and bath remodeler based out of Harrisonburg, Virginia. After talking with VBI, we discovered that their target market was 40-60 year old women in middle to upper income homes. Their previous logo was very masculine and blocky, so we softened things up a bit and added a dash of elegance to the logo in order to appeal to their target market. I think this logo really reflects the quality of craftsmanship of the business.