Founded In 2004 By A Shenandoah Valley Local, We Understand Valley Marketing

Estland was founded in 2004, by Vada Kelley, to provide businesses with corporate branding, graphic and marketing solutions. By 2006 Estland’s services diversified to include all aspects of website design, web development and online advertising. Estland is focused on making effective design, authentic connections and increasing sales. We enjoy supporting businesses throughout the Shenandoah Valley and beyond.

“I want to support my clients growth and help to present themselves in the best possible way by creating messaging and graphics that really draw customers in and make them want to learn more about what my clients have to offer. We strive to communicate authentic stories. We believe authenticity is the key to a successful marketing campaign.” -Vada Kelley, Founder & Owner

We Specialize In Creative & Successful Marketing Campaigns

We don’t just make things look good graphically and then walk away. Estland partners with our clients to deliver marketing strategies that are effective and profitable. Our team of expert designers, developers, marketers and analysts have the experience needed to execute any marketing campaign with ease. We continuously track and monitor campaigns to make any needed improvements for increased success. We develop your strategy, become part of your strategy and part of your team.

“I’m always looking for ways to improve the services I offer. In working closely with my team, I can offer the most effective marketing solution.” -Vada Kelley, Owner

We Support Our Community

The Estland team is comprised of Valley folks who love their community. We love to support and give back in any way that we can. Estland is a proud supporter of the Friendly City Food Co-op, Sierra Club, UVA Children’s Hospital, The Community Foundation and The Great Community Give. This year, The Great Community Give raised over $269 thousand dollars (blasting through their goal of $70 thousand) for local nonprofits and Estland was proud to sponsor that effort in our donation of the Great Community Give website and advertising.

Blog Roll

professional headshot of kyle frederick, Estland's photographer / videographer hybrid.

Welcome To The Estland Team, Kyle Frederick!

Kyle is Estland’s new full-time photographer and videographer and brings over a decade of commercial experience in visual storytelling.

Stock Photos & Why You Should Never Use Them

Stock photos are quicker, easier and less expensive but are costly to your business’ brand. Read what to consider before using them.
Estland team shooting a brand video for a client.

What Is A Brand Video, And Why Do You Need One?

In today’s digital world, video storytelling connects businesses with their audience in an emotional, personal way. Learn why we recommend investing in brand videos.
Headshot of Madison Everett, Social Media Specialist

Estland Welcomes Madison Everett

We are excited to welcome Madison Everett to the Estland team as our Social Media Specialist!
Twitter mobile app on smartphone in hand on dark mode.

What Is “Dark Mode” And Why It Matters For Business Owners

Dark mode affects how your business’s emails, social media, website and more look to those users. Learn how your business should adapt to dark mode.
businessman's hands calculating marketing budget using calculator with sheets in front of him.

How Much Should You Spend On Marketing?

Determining your marketing budget starts with a clear marketing plan. Read about how we make sure our clients spend the right amount on the right methods.
Kaitlin Pomerleau

Estland Welcomes Kaitlin Pomerleau

Estland is excited to introduce the newest member of our marketing team, Kaitlin Pomerleau.
graphic designer lindsey kelly

Estland Welcomes Lindsey Kelly

Please join us in welcoming Lindsey Kelly to the Estland team!
Austin Raines, Graphic Designer

Estland Welcomes Austin Raines

We are excited to announce the addition of a talented and passionate designer to our team.