Measures Your Results.

    New vs. returning site visits.
    Where in the world are my visits coming from?
    What percentage of my site traffic converts into an actual sale?
    Track the steps of your site visits from click to click to see what pages and services are more popular?
    If you can track it, Google has created a report for it! You name it, we can track it (within the constraints of the law).

Google Analytics To Track Your Online Marketing Results.

You’ve spent the money for a quality website, so how can it help you cozy up to your target market? Combining Search Engine Optimization knowledge with a metric to track your website’s use gives you the distinct advantage of knowing, when, where and with which terms people are finding you online. Estland integrates Google Analytics software into every site we build to ensure you have all the tools you need to track your online marketing efforts. You can easily see charts and graphs of your site’s activity, where in the world people are clicking in from, and how often they visit you. You can track visitor trends as well as what keywords they typed in to get to your site. Everyone should have this software installed on their site! Are you ready to get started?

If You Can’t Track It, You Can’t Improve It!

Contact us today to get started with improved analytics tracking today!

Blog Roll


Reopening? Communicate With Your Customers About What You Are Doing To Keep Them Safe

If you silenced your social media presence, you should begin sharing your reopening plans as soon as possible.
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Is Your Business Taking Advantage of Facebook Live?

How can your business leverage Facebook Live to offer your current and prospective customers useful information, entertainment, or services?
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Small Business Financial & Marketing Resources

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
a phone a microphone set up to record a video in a kitchen

DIY Video Tips For Businesses In The Age Of COVID-19

Filming videos in-person or on-location has become difficult -- in many cases, impossible. Here are some tips and tricks for capturing the best cell phone video possible.
F&M Bank Photos By Estland

Estland + F&M Bank = 40% Off Marketing. Pay Later.

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
web design & development

Improve Your SEO With Backlinks.

Backlinking is an essential element of search engine optimization (SEO). Backlinks are hyperlinks on a website that link back to your website.
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Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
Herr & Co.

Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
someone using a laptop

How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).