What Is A Brand Video, And Why Do You Need One?
(2 min read)
In today’s digital world, video storytelling is essential to any business’s marketing strategy. A brand video connects companies with their audience in an emotional, personal way. Learn what a brand video is and why we recommend every company invests in them.
What Is A Brand Video?
A brand video is a short, emotionally-driven marketing piece that communicates your company’s values through compelling and inspiring storytelling. They typically introduce products and services but focus less on selling and more on educating and aligning the target audience with the company’s culture and ideas. Ultimately, brand videos humanize your business and showcase the people, products and services that are key components of your story. Videography provides the viewer with an immersive experience that is more memorable than text and photos alone.
Video Marketing Builds Trust, Increases Reach and Converts.
Here’s why brand videos are worth the investment in 2023:
- Demand For Video Content Is Increasing–A Lot. In 2023, people are watching, on average, 17 hours of online videos per week. Videos keep people on your page for longer, which Google pays attention to, increasing your webpage quality and engagement.
- Videos Reach More People. Videos attract new viewers and reach a wider audience because people are 52% more likely to share video content.
- Storytelling Builds Trust And Leads To Conversions. Videos showcase your brand’s story and build trust with the viewer. Customers who see videos are 1.6x more likely to buy a product or service.
- The Majority of Businesses Are Embracing Video Marketing. According to Hubspot’s 2022 State of Video Marketing survey, 91% of businesses use video as a marketing tool, more than any previous year.
92% Of Video Marketers See A Return On Investment.
Despite all these statistics, many business owners question if it’s worth the money. And we get it; videos cost time and money. But it’s helpful to think of them as you do your website – an investment, not an expense. According to Wyzowl’s The State of Video Marketing 2023 Report, 92% of marketers say video gives them a good return on their investment – another all-time high. Additionally, video assets can be repurposed for social media and traditional advertising, driving even more traffic to your business’s website and ultimately resulting in higher conversions and sales.
Businesses Have Trusted Estland With Brand Videos Since 2009.
Estland has created engaging videos showcasing company culture, products and services since 2009. Our commercial videographer creates a wide variety of content to boost your credibility, including brand videos and drone, commercial and social media videography and more. View examples of our brand video work below and get in touch if you want to tell your story together.