Kaitlin Pomerleau Joins Our Content Marketing Team

Estland is excited to introduce the newest member of our marketing team, Kaitlin Pomerleau. Kaitlin will assist our clients and team with all aspects of content marketing from strategy to execution. She brings diverse and vast experience to her new position, and we’re pleased to share her content marketing skills with our clients.

Kaitlin Knows How To Market Within A Digital Landscape

Before joining the Estland team, Kaitlin worked for James Madison University Recreation (UREC), serving as the Assistant Director of Marketing and Social Media. In that role, she created comprehensive content strategies to engage with James Madison University (JMU) students and faculty. She also developed a brand strategy to synchronize messaging and design across all platforms and employees. While at JMU, Kaitlin taught a graduate-level Marketing course emphasizing storytelling, branding, SEO, accessibility and inclusion. In addition to her work in the educational realm, Kaitlin also worked with several nonprofits, including the American Cancer Society, to promote charitable organizations to donors and community initiatives.

Kaitlin Is A Life-Long Learner.

Kaitlin attended the University of Wisconsin-Madison, where she gained significant experience writing about hot-button topics while studying Political Science and International Relations. After receiving her undergraduate degree, she studied at the University of Kentucky, earning a Master’s in Public Administration (MPA). Kaitlin is an eager student and looks forward to learning more about our clients and their businesses.

Personal & Professional Relationships Motivate Kaitlin’s Strong Work Ethic.

Kaitlin has always enjoyed building relationships with her colleagues, employees and students and looks forward to developing strategic and personable relationships with our clients. When she’s not busy creating strong messaging and content, Kaitlin enjoys spending time with her two young children and husband. Please join us in welcoming our newest marketing professional, Kaitlin Pomerleau!