Improve Off-Page SEO For Better Search Results.

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and the Yahoo Bing Network (YBN). If you are familiar with the term, SEO, which stands for Search Engine Optimization, you know that in order to rank well online you have to optimize your website. There is more to SEO than just on-page optimization. You should also spend some time with off-page optimization efforts. Off-page SEO is the practice of optimizing your web presence through off site links, social media, and social bookmarking.

Off-Page SEO Should Be A Crucial Piece Of Your Marketing Strategy.

So what does this mean for you? Here are a few tips to get you started with strong off-page SEO:

  • Social Media: Being active on social media helps gain you more business in more ways than one. Some folks don’t even have websites and get most of their leads from social platforms. If you are active on social media those social profiles come up in a search engine result, giving your brand more exposure and, if done correctly, can funnel more traffic to your website. With robust analytics reporting on the backend of your social media marketing, you can see very quickly which ads and posts are working well for you and which ads or posts you might want to drop. Not sure what to talk about on social media? Create groups and start conversations with current and potential clients. Create a poll to engage viewers and share online articles relevant to your business. Craft instructional videos to post to YouTube, Facebook and Instagram for helpful tips that make you look like the expert. Pay for social media ads and boosts to expand your reach.
  • Links: Integrate backlinks into your website for better SEO. Search engine platforms rank sites for freshness of content, popularity, and trustworthiness, among other aspects. Links to popular pages, press releases, blog content; etc, that are also linked elsewhere online (think a link to a blog from a facebook post) help your website rank higher.

Professional SEO Services Save You Time And Money.

Learning the best way to optimize your website is pivotal to the success of your business. Choosing the right company to market your business ensures it is done well so you can focus on what you do best. At Estland, our professional marketing specialists provide experienced and knowledgeable SEO to reach your target market. We implement off-page and on-page SEO into every marketing directive we offer so you start building online credibility that helps your brand and your business. Contact a member of our team to learn more.

Blog Roll

professional headshot of kyle frederick, Estland's photographer / videographer hybrid.

Welcome To The Estland Team, Kyle Frederick!

Kyle is Estland’s new full-time photographer and videographer and brings over a decade of commercial experience in visual storytelling.

Stock Photos & Why You Should Never Use Them

Stock photos are quicker, easier and less expensive but are costly to your business’ brand. Read what to consider before using them.
Estland team shooting a brand video for a client.

What Is A Brand Video, And Why Do You Need One?

In today’s digital world, video storytelling connects businesses with their audience in an emotional, personal way. Learn why we recommend investing in brand videos.
Headshot of Madison Everett, Social Media Specialist

Estland Welcomes Madison Everett

We are excited to welcome Madison Everett to the Estland team as our Social Media Specialist!
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What Is “Dark Mode” And Why It Matters For Business Owners

Dark mode affects how your business’s emails, social media, website and more look to those users. Learn how your business should adapt to dark mode.
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How Much Should You Spend On Marketing?

Determining your marketing budget starts with a clear marketing plan. Read about how we make sure our clients spend the right amount on the right methods.
Kaitlin Pomerleau

Estland Welcomes Kaitlin Pomerleau

Estland is excited to introduce the newest member of our marketing team, Kaitlin Pomerleau.
graphic designer lindsey kelly

Estland Welcomes Lindsey Kelly

Please join us in welcoming Lindsey Kelly to the Estland team!
Austin Raines, Graphic Designer

Estland Welcomes Austin Raines

We are excited to announce the addition of a talented and passionate designer to our team.
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How Apple’s Privacy Changes In iOS 15 Will Affect Your Business

Apple has released its newest operating system, iOS 15. Find out how the many privacy changes could affect your business.
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Increase Your Leads 45%: Why Professional Photography Is Better Than Stock

Find out why choosing professional photography instead of stock images could increase your leads by 45%.
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Protect Your Business From Scams: Learn How To Recognize Phishing

Phishing can be a simple scam but has long-lasting effects. Protect your business by familiarizing yourself with the way phishers operate and how to combat them.
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Track Email Deliverability With Postmark

Sign up for our new email deliverability tracking service to make sure that your customers receive every email that you send.
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High Bounce Rate? Why That Might Be A Good Thing.

Common wisdom says that a high bounce rate is bad, but that's not always the case! Find out why a high bounce rate may be a good sign.
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Reopening? Communicate With Your Customers About What You Are Doing To Keep Them Safe

If you silenced your social media presence, you should begin sharing your reopening plans as soon as possible.
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Is Your Business Taking Advantage of Facebook Live?

How can your business leverage Facebook Live to offer your current and prospective customers useful information, entertainment, or services?
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Small Business Financial & Marketing Resources

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
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DIY Video Tips For Businesses In The Age Of COVID-19

Filming videos in-person or on-location has become difficult -- in many cases, impossible. Here are some tips and tricks for capturing the best cell phone video possible.
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Estland + F&M Bank = 40% Off Marketing. Pay Later.

During these trying times, small businesses need help. We're partnering with F&M Bank to get your business the help it needs as quickly as possible.
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Improve Your SEO With Backlinks.

Backlinking is an essential element of search engine optimization (SEO). Backlinks are hyperlinks on a website that link back to your website.
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The Supreme Court Takes A Stand On ADA Websites.

Businesses all over the country are now facing greater consequences if they don’t have an ADA website.
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Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
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Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
Special Discount on Web & Marketing Services

WordPress 5 Is Here!

If you manage Wordpress on your own there are some important things to note about Wordpress’ latest release. Wordpress 5 has a new drag and drop editor called the Wordpress Classic Editor plugin.
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How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).
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Balancing Out The Work Flow Roller Coaster

Running a company is no small task. Keeping up with managing your team, your product or services and your sales flow can be a real juggling act.
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Lead Generation: 6 Pro Tips For Increasing Your Leads

Sometimes even new websites fail to convert visitors into leads. It's never fun to launch a new website and feel you've spent your marketing budget.
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SSL: What It Is & Why Is It Important?

With SSL on rise we’ve recently had an uptick in questions about it. What does SSL stand for? What is it?
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Is Your Website Safe From Hackers?

Imagine for a moment that you’ve had a perfect start to your day. The sun’s out, you hit all green lights on the drive in, and even got to listen to your favorite song on the radio.
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What is SMS and why should your business use it?

Short Message Service (SMS) is commonly referred to as text messaging. How many times do you send a text rather than call someone?
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What Social Media Platforms Should You Use In 2018?

Instagram is steadily growing and becoming more popular than Facebook with younger demographics.
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Live Video Is Taking Off In 2018

By now I'm sure you've seen video feed on Facebook or Instagram of your friends doing something as benign as cooking dinner.
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Marketing On Social Media Means Starting At The Top Of The Funnel

It you aren't a marketer and are browsing online through social media platforms, how often do you buy something you didn't even know you needed based on an ad you see?