Live Video Takes Off In 2018.

By now I’m sure you’ve seen video feed on Facebook or Instagram of your friends doing something as benign as cooking dinner. Did it captivate you? Maybe our reality TV craze has been taken to a new level, but when it comes to engagement, live video is at the top.

Over 50 Million Invested by Facebook.

Facebook and Instagram have a very strong position on live video which is something that marketing firms like Estland pay attention to. Facebook invested over $50 million to get content creators and media companies to create videos for Facebook Live.

High Level Engagement Through Live Video.

With so many brands and content creators struggling to figure out how to get more engagement in the face of Facebook’s algorithm changes, live video is a great option. Video captivates viewers like no other medium and if you haven’t added it to your marketing plan for 2018, it’s time to consider it!

Blog Roll

Headshot of Madison Everett, Social Media Specialist

Estland Welcomes Madison Everett

We are excited to welcome Madison Everett to the Estland team as our Social Media Specialist!
Twitter mobile app on smartphone in hand on dark mode.

What Is “Dark Mode” And Why It Matters For Business Owners

Dark mode affects how your business’s emails, social media, website and more look to those users. Learn how your business should adapt to dark mode.
businessman's hands calculating marketing budget using calculator with sheets in front of him.

How Much Should You Spend On Marketing?

Determining your marketing budget starts with a clear marketing plan. Read about how we make sure our clients spend the right amount on the right methods.
Kaitlin Pomerleau

Estland Welcomes Kaitlin Pomerleau

Estland is excited to introduce the newest member of our marketing team, Kaitlin Pomerleau.
graphic designer lindsey kelly

Estland Welcomes Lindsey Kelly

Please join us in welcoming Lindsey Kelly to the Estland team!
Austin Raines, Graphic Designer

Estland Welcomes Austin Raines

We are excited to announce the addition of a talented and passionate designer to our team.
Closeup of smartphone with privacy app

How Apple’s Privacy Changes In iOS 15 Will Affect Your Business

Apple has released its newest operating system, iOS 15. Find out how the many privacy changes could affect your business.
Professional photography of a technician from Euliss Propane pulling a hose from his propane truck

Increase Your Leads 45%: Why Professional Photography Is Better Than Stock

Find out why choosing professional photography instead of stock images could increase your leads by 45%.
Shot of hacker phishing

Protect Your Business From Scams: Learn How To Recognize Phishing

Phishing can be a simple scam but has long-lasting effects. Protect your business by familiarizing yourself with the way phishers operate and how to combat them.
Closeup of woman typing

Track Email Deliverability With Postmark

Sign up for our new email deliverability tracking service to make sure that your customers receive every email that you send.
bounce rate

High Bounce Rate? Why That Might Be A Good Thing.

Common wisdom says that a high bounce rate is bad, but that's not always the case! Find out why a high bounce rate may be a good sign.
COVID-flyer-office

Reopening? Communicate With Your Customers About What You Are Doing To Keep Them Safe

If you silenced your social media presence, you should begin sharing your reopening plans as soon as possible.
Woman recording herself cooking

Is Your Business Taking Advantage of Facebook Live?

How can your business leverage Facebook Live to offer your current and prospective customers useful information, entertainment, or services?
Closeup of people working on charts

Small Business Financial & Marketing Resources

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
a phone a microphone set up to record a video in a kitchen

DIY Video Tips For Businesses In The Age Of COVID-19

Filming videos in-person or on-location has become difficult -- in many cases, impossible. Here are some tips and tricks for capturing the best cell phone video possible.
F&M Bank Photos By Estland

Estland + F&M Bank = 40% Off Marketing. Pay Later.

During these trying times, small businesses need help. We're partnering with F&M Bank to get your business the help it needs as quickly as possible.
web design & development

Improve Your SEO With Backlinks.

Backlinking is an essential element of search engine optimization (SEO). Backlinks are hyperlinks on a website that link back to your website.
someone using a laptop

The Supreme Court Takes A Stand On ADA Websites.

Businesses all over the country are now facing greater consequences if they don’t have an ADA website.
someone pointing to something on a tablet screen

Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
Herr & Co.

Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
Special Discount on Web & Marketing Services

WordPress 5 Is Here!

If you manage Wordpress on your own there are some important things to note about Wordpress’ latest release. Wordpress 5 has a new drag and drop editor called the Wordpress Classic Editor plugin.
someone using a laptop

How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).
A person showing another person a graph on a tablet screen

Balancing Out The Work Flow Roller Coaster

Running a company is no small task. Keeping up with managing your team, your product or services and your sales flow can be a real juggling act.
Person looking at analytics on their laptop

Lead Generation: 6 Pro Tips For Increasing Your Leads

Sometimes even new websites fail to convert visitors into leads. It's never fun to launch a new website and feel you've spent your marketing budget.
A laptop screen displaying a warning sign and message

SSL: What It Is & Why Is It Important?

With SSL on rise we’ve recently had an uptick in questions about it. What does SSL stand for? What is it?
a monitor screen with programming code displayed

Is Your Website Safe From Hackers?

Imagine for a moment that you’ve had a perfect start to your day. The sun’s out, you hit all green lights on the drive in, and even got to listen to your favorite song on the radio.
a couple of people with phones in their hands, going through their phone

What is SMS and why should your business use it?

Short Message Service (SMS) is commonly referred to as text messaging. How many times do you send a text rather than call someone?
someone pointing to something on a tablet screen

What Social Media Platforms Should You Use In 2018?

Instagram is steadily growing and becoming more popular than Facebook with younger demographics.
people using their mobile phones

Live Video Is Taking Off In 2018

By now I'm sure you've seen video feed on Facebook or Instagram of your friends doing something as benign as cooking dinner.
someone using a laptop

Marketing On Social Media Means Starting At The Top Of The Funnel

It you aren't a marketer and are browsing online through social media platforms, how often do you buy something you didn't even know you needed based on an ad you see?