Your Logo Design Is the Recall Device For Your Brand.

Did you know that icons and images are stored in your long-term memory, whereas text is stored in short-term memory? This is one of the many reasons having a logo is so successful for brand recognition. It is important also to distinguish the difference between a logo design and a company’s brand. Your logo doesn’t have to tell clients who you are or what you do. It doesn’t have to define your product or service -your brand does that. Your logo design is simply the recall device to your brand.

Studies show that successful logos create a strong sense of recall even with children as young as three. A well designed logo can inspire confidence, excitement and even envy. We consider every detail of the design down to the psychology behind color choice and how this communicates with your target market. Whether it’s playful, conservative, or quirky, your logo should correlate to your company’s image and messaging tone.

A Rebrand Doesn’t Mean Loss, It Means Growth.

Rebranding is an important component of maintaining a modern, relevant image in the marketplace. Most companies rebrand over the years and if done correctly you don’t lose recognition and you don’t lose business. A successful rebrand involves creating a campaign to gain excitement behind your new look. Our rebrand experts will take you through this process with ease ensuring that your clients remain excited and not confused by the transformation.

Maintain Consistency With A Brand Guide.

Does your business need a brand guide? We can help! Creating a guide to give vendors who are involved with your brand is always a great idea. We build out guidelines for your logo, it’s placement, your color pallet, your font styles and all applications.

Are you ready to get started? Contact us today for a free estimate!

Blog Roll

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Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
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Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
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How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).
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Balancing Out The Work Flow Roller Coaster

Running a company is no small task. Keeping up with managing your team, your product or services and your sales flow can be a real juggling act.
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Lead Generation: 6 Pro Tips For Increasing Your Leads

Sometimes even new websites fail to convert visitors into leads. It's never fun to launch a new website and feel you've spent your marketing budget.
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What is SMS and why should your business use it?

Short Message Service (SMS) is commonly referred to as text messaging. How many times do you send a text rather than call someone?
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What Social Media Platforms Should You Use In 2018?

Instagram is steadily growing and becoming more popular than Facebook with younger demographics.
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Live Video Is Taking Off In 2018

By now I'm sure you've seen video feed on Facebook or Instagram of your friends doing something as benign as cooking dinner.
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Marketing On Social Media Means Starting At The Top Of The Funnel

It you aren't a marketer and are browsing online through social media platforms, how often do you buy something you didn't even know you needed based on an ad you see?