Your Logo Design Is the Recall Device For Your Brand.
Did you know that icons and images are stored in your long-term memory, whereas text is stored in short-term memory? This is one of the many reasons having a logo is so successful for brand recognition. It is important also to distinguish the difference between a logo design and a company’s brand. Your logo doesn’t have to tell clients who you are or what you do. It doesn’t have to define your product or service -your brand does that. Your logo design is simply the recall device to your brand.
Studies show that successful logos create a strong sense of recall even with children as young as three. A well designed logo can inspire confidence, excitement and even envy. We consider every detail of the design down to the psychology behind color choice and how this communicates with your target market. Whether it’s playful, conservative, or quirky, your logo should correlate to your company’s image and messaging tone.