Clear Content Connects With Your Target Market.

Diversifying the marketing materials and content writing used to promote your business gives you multiple opportunities to highlight the products and services you offer. From newsletters and direct mailers to door hangers and brochures, the marketing collateral you present provides a tangible piece of literature for your clients to retain. Creative design is just one component to building a collection of marketing materials. High quality, professional content writing is another and is hugely effective at presenting your brand and business in a positive and qualified manner. At Estland, we have professional copywriters committed to presenting your mission, products, and services in a succinct manner designed to drive results.

We Start By Listening.

The first step in creating effective marketing collateral is the interview. We meet with you prior to writing any content to learn more about your company’s mission, strengths, and products and services offered. These interviews give us the opportunity to hear you speak and learn about your business. In turn, we use the information gathered to write content in your vernacular so that each page sounds like you and represents your brand as you intend.

Eloquent Writing Promotes Your Brand.

We use benefit driven statements to highlight the stronger elements of your brand. Whether that strength is service or a particular product, we capitalize on it with language intended to accentuate and emphasize. The success of our clients supports and reinforces our system. We provide marketing collateral that includes:

  • Brochures Catalogs
  • Folders Folder Inserts
  • Direct Mailers Door Hangers

A Simplified Message Is The Perfect Sound Bite.

When you are deeply involved in your business, it’s often difficult to simplify the products and services you offer. That’s where Estland steps in. We streamline your message, breaking down your services and products into effective sound bites. Our team of professionals are your partner in promoting your business to your target market.

Blog Roll

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Reopening? Communicate With Your Customers About What You Are Doing To Keep Them Safe

If you silenced your social media presence, you should begin sharing your reopening plans as soon as possible.
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Is Your Business Taking Advantage of Facebook Live?

How can your business leverage Facebook Live to offer your current and prospective customers useful information, entertainment, or services?
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Small Business Financial & Marketing Resources

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
a phone a microphone set up to record a video in a kitchen

DIY Video Tips For Businesses In The Age Of COVID-19

Filming videos in-person or on-location has become difficult -- in many cases, impossible. Here are some tips and tricks for capturing the best cell phone video possible.
F&M Bank Photos By Estland

Estland + F&M Bank = 40% Off Marketing. Pay Later.

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
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Improve Your SEO With Backlinks.

Backlinking is an essential element of search engine optimization (SEO). Backlinks are hyperlinks on a website that link back to your website.
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Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
Herr & Co.

Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
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How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).