On Average Over 60% Of Site Visits Come From Mobile Devices

Over the last five years we have seen mobile views up by over 400%. Gone are the days when only 10-20% of your website traffic viewed your site from mobile. Now mobile view averages trend over 60% with some of our local business owners reporting closer to 80% of traffic coming in from a phone or tablet. This means that now more than ever before a mobile-friendly site is a must.

A Mobile Website Ranks Higher On Search Engines.

A mobile website is an important element to promoting your brand online. In 2015, Google announced it would rank mobile-friendly sites higher than those designed for desktop use only. Called Mobilegeddon, this transition affected nearly 80% of websites. In 2016, mobile traffic to websites surpassed that of traffic via desktop. 2018 and 2019 statistics show Google is the search engine of choice for more than 92% of online users. These statistics reinforce the importance of having a mobile-friendly website for your business.

Top Mobile Benefits Include:

  • Google Ranking: A mobile-friendly website is the third most important element Google’s algorithm analyzes to determine your Google ranking.
  • Display: A mobile responsive site’s display adapts to the device you’re using. It will shrink or grow depending on the screen size.
  • User Experience: Web browsers often become frustrated when sites are difficult to navigate on their phone and/or tablet which can lead them to jump off your site and onto the site of one of your competitors.
  • Lower Bounce Rate: Websites that are not mobile-friendly experience significantly higher bounce rates than those that are mobile-friendly. That means that if people go to your site on their phone and it is not mobile friendly, they leave quickly which negatively impacts you in the eyes of Google.
  • Credibility: A mobile-friendly website shows you value the online experience of your customer and current trends in the market which adds credibility to your business

We Design With A Mobile First Approach.

At Estland, we design with a mobile first approach giving priority to a great user experience and design on mobile first.  Contact a member of our team to learn more about creating or transitioning your site to a mobile website.

Blog Roll

web design & development

The Supreme Court Takes A Stand On ADA Websites.

Businesses all over the country are now facing greater consequences if they don’t have an ADA website.
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Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
Herr & Co.

Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
Special Discount on Web & Marketing Services

Wordpress 5 Is Here!

If you manage Wordpress on your own there are some important things to note about Wordpress’ latest release. Wordpress 5 has a new drag and drop editor called the Wordpress Classic Editor plugin.
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How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).
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Balancing Out The Work Flow Roller Coaster

Running a company is no small task. Keeping up with managing your team, your product or services and your sales flow can be a real juggling act.
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Lead Generation: 6 Pro Tips For Increasing Your Leads

Sometimes even new websites fail to convert visitors into leads. It's never fun to launch a new website and feel you've spent your marketing budget.
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SSL: What It Is & Why Is It Important?

With SSL on rise we’ve recently had an uptick in questions about it. What does SSL stand for? What is it?
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Is Your Website Safe From Hackers?

Imagine for a moment that you’ve had a perfect start to your day. The sun’s out, you hit all green lights on the drive in, and even got to listen to your favorite song on the radio.
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What is SMS and why should your business use it?

Short Message Service (SMS) is commonly referred to as text messaging. How many times do you send a text rather than call someone?
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What Social Media Platforms Should You Use In 2018?

Instagram is steadily growing and becoming more popular than Facebook with younger demographics.
people using their mobile phones

Live Video Is Taking Off In 2018

By now I'm sure you've seen video feed on Facebook or Instagram of your friends doing something as benign as cooking dinner.
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Marketing On Social Media Means Starting At The Top Of The Funnel

It you aren't a marketer and are browsing online through social media platforms, how often do you buy something you didn't even know you needed based on an ad you see?