Measure The Success Of Your Marketing Dollars.

Every business benefits from clear analytics. You may have metrics in place to see how your marketing dollars are working for you, or you may be ready to set-up tracking. We work with both situations, partnering with you in an on-going effort to make sure your marketing dollars yield the greatest results. We do an analysis of current strategy and campaigns to know what is doing well and what’s not doing well. When we know exactly how efforts are performing, we can strategically improve your marketing.

Estland Develops Long-Term Marketing Strategy That Performs.

Your business goals need a marketing engine behind them. We can plug into your organization as the marketing arm of your team, or work directly with your marketing director to develop marketing strategy for 1-3 years at a time. We’ll provide big picture goals and objectives with metrics for success along the way. We look at branding, overall messaging, online advertising such as AdWords, Facebook, and online directory listings, and regular communication with your clients including newsletters and events, among other things. Since long-term marketing strategy is only as strong as its implementation, we manage each phase and component with an eye to adjusting for success. We measure your cost-per-converted-lead and work to get it where you want it to be. Knowing your margins throughout the year helps fine-tune marketing to meet your goals. As a collaborator in your success, we have monthly or quarterly meetings with you to review strategy performance.

On-Going Marketing Management Supports Healthy Margins.

Good marketing doesn’t have to mean expensive marketing. The solution may not be to spend more money across platforms, but to move the dollars you’re already spending to places with the greatest return. With online metrics, we know exactly how you’re doing and make recommendations accordingly. While online marketing is easier to measure than overall brand recognition and credibility, we take measures to regularly test your target market and survey existing clientele to keep a finger on the pulse of your business identity. Feedback is invaluable and Estland knows how to keep you in the conversation. We also provide customized training in how to read and manage your analytics. Our goal is to empower you in a completely collaborative process.

Blog Roll

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Reopening? Communicate With Your Customers About What You Are Doing To Keep Them Safe

If you silenced your social media presence, you should begin sharing your reopening plans as soon as possible.
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Is Your Business Taking Advantage of Facebook Live?

How can your business leverage Facebook Live to offer your current and prospective customers useful information, entertainment, or services?
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Small Business Financial & Marketing Resources

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
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DIY Video Tips For Businesses In The Age Of COVID-19

Filming videos in-person or on-location has become difficult -- in many cases, impossible. Here are some tips and tricks for capturing the best cell phone video possible.
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Estland + F&M Bank = 40% Off Marketing. Pay Later.

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
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Improve Your SEO With Backlinks.

Backlinking is an essential element of search engine optimization (SEO). Backlinks are hyperlinks on a website that link back to your website.
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Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
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Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
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How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).