Estland Team Members
Vada Kelley
Vada Kelley founded Estland in 2004 to provide businesses with corporate branding, graphic and marketing solutions. Vada‘s marketing strategies have a proven track record of success at making businesses more profitable. Vada is an expert designer and she’s a numbers person. She specializes in building dynamic comprehensive marketing campaigns to increase your sales with analytic precision. Her award winning work has been featured internationally as she has expanded her services world wide. Vada looks forward to partnering with your company to take you to the next level.
Vada grew up in the Shenandoah Valley and received her BFA in studio art from JMU in 2002. Through her work with marketing she enjoys giving back to the community that she loves. Estland is a proud supporter of the Friendly City Food Co-op, Valley Aids Network, Sierra Club, UVA Children’s Hospital, The Community Foundation and the Great Community Give.
John Vaughan
John has been working with the team at Estland since 2007. If you can dream it, John can build it. John is fluent in HTML5, CSS3, Javascript, and other web languages. He is an expert at developing fluid grid systems and front-end frameworks. John creates seamless responsive websites that work well on every browser type across all hand-held devices. As our web support guru, you’ll also get wonderful customer service. Simply put, John brings tremendous passion, excellent problem solving abilities and over 15 years of web development experience to your project.
In his spare time John is the director of a Christian-based summer camp for kids and loves swimming, boating, and rock-climbing, but most of all John loves spending time with his family.
Mary Snow
Mary Snow joined the Estland team in 2016 and currently serves as our Director of Client Success. In that role, she connects with our clients and team by managing projects and creating effective marketing strategies. With a passion for working with local industry and organization, Mary hails from 10 years as a project manager in the local building industry. Mary’s love for writing led her to completing a BA in English from James Madison University. She enjoys connecting your unique story with your target market to help you meet your marketing goals. "I love learning about the heart of a business, why they do what they do and why they are different." When she’s not working at Estland, she enjoys spending time with her family, baking delicious things and getting in a good workout.
Kyle Weston
Kyle enjoys developing seamless responsive websites that provide excellence in user experience and interface. His passions don’t stop at website development as he has a love for marketing strategies that work to make our client’s businesses thrive.
Kyle graduated from James Madison University where he received a Bachelor of Science degree in Sport and Recreation Management with a minor in Business. Over the past few years, Kyle has honed his passion for developing clean, high converting websites and creating successful digital advertising campaigns.
His past work experience includes working for the Technology Innovation & Economic Development department at JMU where he designed and developed several sites for their associates and partners.
Kaitlin Pomerleau
Kaitlin has over a decade of content marketing experience with expertise in social media management, web user interface design and content writing. Kaitlin earned a B.A. in Political Science from the University of Wisconsin-Madison and has a Master’s in Public Administration from the University of Kentucky.
Kaitlin’s past roles as the Assistant Director of Marketing & Social Media for James Madison University Recreation, as well as working with marketing for nonprofit organizations like the American Cancer Society have prepped her perfectly for making sure your story reaches and influences the right people at the right time.
When she’s not busy crafting great marketing content, Kaitlin enjoys spending time with her family and friends.
Johnathan Simpson
Johnathan enjoys writing content for clients and developing websites to present that content in the best way possible. He loves finding novel ways to use CSS, and solving problems with PHP.
An early interest in science led Johnathan to pursue a BS in Biology from James Madison University, after which he spent a few years running a quality assurance lab. His long-running passion for web development and design led him to switch careers in 2020.
When he isn’t writing content or tinkering with CSS for Estland, you can find him doing it at home for his many personal projects--or enjoying bad music with his partner and two cats.
Lindsey Kelly
Lindsey has over a decade of design, marketing and leadership experience. Lindsey earned a BFA in Graphic Design from James Madison University where she went on to teach Graphic Design courses and fill the role of Assistant Director of JMU University Unions. She played a critical role in spearheading JMU’s web content management system transition to Cascade. In addition to her position at JMU, Lindsey undertook major branding initiatives for Massanutten Resort and Bridgewater College, helping two Shenandoah Valley staples stand out in their industries.
These experiences translate perfectly to the work she does at Estland, helping our clients define their brand with effective design and engaging messaging. When she’s not busy working, Lindsey enjoys spending time in nature with her husband and daughter or finding design inspiration on Pinterest with a glass of wine.
Austin Raines
Austin Raines is a passionate designer with significant experience in corporate branding and animation design. Austin got his start working for the large midwestern marketing firm Cartel in St. Louis, Missouri. He enjoys rewarding work that challenges him to learn new skills to add to his design arsenal. Austin helps our clients dream big with expansive designs that showcase their services and products.
Austin earned a BS in Industrial Design from James Madison University. He studied abroad at the Umbau Design School in Vienna, Austria, an immersive experience that redefined his love of architecture and graphic design. Austin brings his educational experience and strong skill set to all the projects he works on, from product design, typography, animation to web and digital advertising. When Austin isn’t learning or designing, he loves spending time with his wife and Corgis, playing Skyrim and binge-watching The Office.
Madison Everett
A fresh face in the marketing world, Madison completed her education at James Madison University with two bachelor’s degrees concentrating in Graphic Design and Creative Advertising. Equipped with expansive skills in marketing, she serves as the Social Media Specialist for Estland, a role in which she helps clients build their social media presence and reach their goals.
Madison has been a creator since birth, dabbling in photography, graphic design, videography and writing. Her interest in content creation led her to an internship with a news talk radio station, where she wrote articles and edited corresponding audio from concept to completion. During college, Madison worked for JMU’s University Recreation Center (UREC), managing their social media accounts with over 20,000 followers. She quickly advanced into a leadership role at UREC, where she directed the strategy and design efforts of the full marketing team. What she loves about social media is that she can leverage her interests in trending technology and pop culture to engage with customers on a personal level.
Outside of work, Madison enjoys pottery wheel throwing, cooking, creating custom music playlists and spending time with family and friends.
Hunter Davis
Hunter has extensive experience in marketing administration, data management, project management and customer service. Her minute by minute management of tasks, timeline and budget gives our clients peace of mind knowing that their project is handled in the most productive, efficient way possible.
"I love being able to help our team and our clients so that their focus can stay on the creative, innovative work that they do best. Making our clients happy is my number one priority."
When Hunter isn’t knee deep in all things Estland, she enjoys spending time with her family and gardening.