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What Is “Dark Mode” And Why It Matters For Business Owners
Dark mode affects how your business’s emails, social media, website and more look to those users. Learn how your business should adapt to dark mode.
How Much Should You Spend On Marketing?
Determining your marketing budget starts with a clear marketing plan. Read about how we make sure our clients spend the right amount on the right methods.
Estland Welcomes Kaitlin Pomerleau
Estland is excited to introduce the newest member of our marketing team, Kaitlin Pomerleau.
Estland Welcomes Lindsey Kelly
Please join us in welcoming Lindsey Kelly to the Estland team!
Estland Welcomes Austin Raines
We are excited to announce the addition of a talented and passionate designer to our team.
How Apple’s Privacy Changes In iOS 15 Will Affect Your Business
Apple has released its newest operating system, iOS 15. Find out how the many privacy changes could affect your business.
Increase Your Leads 45%: Why Professional Photography Is Better Than Stock
Find out why choosing professional photography instead of stock images could increase your leads by 45%.
Protect Your Business From Scams: Learn How To Recognize Phishing
Phishing can be a simple scam but has long-lasting effects. Protect your business by familiarizing yourself with the way phishers operate and how to combat them.
Track Email Deliverability With Postmark
Sign up for our new email deliverability tracking service to make sure that your customers receive every email that you send.
High Bounce Rate? Why That Might Be A Good Thing.
Common wisdom says that a high bounce rate is bad, but that's not always the case! Find out why a high bounce rate may be a good sign.
Reopening? Communicate With Your Customers About What You Are Doing To Keep Them Safe
If you silenced your social media presence, you should begin sharing your reopening plans as soon as possible.
Is Your Business Taking Advantage of Facebook Live?
How can your business leverage Facebook Live to offer your current and prospective customers useful information, entertainment, or services?
Small Business Financial & Marketing Resources
There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
DIY Video Tips For Businesses In The Age Of COVID-19
Filming videos in-person or on-location has become difficult -- in many cases, impossible. Here are some tips and tricks for capturing the best cell phone video possible.
Estland + F&M Bank = 40% Off Marketing. Pay Later.
During these trying times, small businesses need help. We're partnering with F&M Bank to get your business the help it needs as quickly as possible.
Improve Your SEO With Backlinks.
Backlinking is an essential element of search engine optimization (SEO). Backlinks are hyperlinks on a website that link back to your website.
The Supreme Court Takes A Stand On ADA Websites.
Businesses all over the country are now facing greater consequences if they don’t have an ADA website.
Business Websites Are Expected To Be ADA Compliant
An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
Why Mobile Websites Are A Must
A mobile website is an important element to promoting your brand online.
WordPress 5 Is Here!
If you manage Wordpress on your own there are some important things to note about Wordpress’ latest release. Wordpress 5 has a new drag and drop editor called the Wordpress Classic Editor plugin.
How To Use Off-Page SEO To Gain More Business
On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).
Balancing Out The Work Flow Roller Coaster
Running a company is no small task. Keeping up with managing your team, your product or services and your sales flow can be a real juggling act.
Lead Generation: 6 Pro Tips For Increasing Your Leads
Sometimes even new websites fail to convert visitors into leads. It's never fun to launch a new website and feel you've spent your marketing budget.
SSL: What It Is & Why Is It Important?
With SSL on rise we’ve recently had an uptick in questions about it. What does SSL stand for? What is it?
Is Your Website Safe From Hackers?
Imagine for a moment that you’ve had a perfect start to your day. The sun’s out, you hit all green lights on the drive in, and even got to listen to your favorite song on the radio.
What is SMS and why should your business use it?
Short Message Service (SMS) is commonly referred to as text messaging. How many times do you send a text rather than call someone?
What Social Media Platforms Should You Use In 2018?
Instagram is steadily growing and becoming more popular than Facebook with younger demographics.
Live Video Is Taking Off In 2018
By now I'm sure you've seen video feed on Facebook or Instagram of your friends doing something as benign as cooking dinner.
Marketing On Social Media Means Starting At The Top Of The Funnel
It you aren't a marketer and are browsing online through social media platforms, how often do you buy something you didn't even know you needed based on an ad you see?