Should You Be Concerned About Email Deliverability?
Why does email deliverability matter? It matters because, if your website is a digital storefront to your business, then the contact form is the front desk. Are you sure you know when customers ring the bell? If they place an order how can you be certain they’re getting order confirmations?
Emails can go undelivered for numerous reasons. The content of an email, the servers the email gets routed through, and the SPF, DKIM, and DMARC records of your domain all factor into whether an email is delivered or flagged as spam.
Postmark Improves Email Deliverability
As the marketing company in Harrisonburg, we at Estland have faced those same challenges. That’s why we’ve partnered with Postmark, a transaction email service out of PA. Postmark tracks every email that is sent from your website and can tell you instantly whether it was delivered or opened. Postmark saves 45 days of email history and stats that are essential in identifying and fixing email issues. Monthly deliverability reports ensure that any issues that arise are caught and dealt with.
- Apple Mail
- Outlook 2016
- Open Rate
Example of email open rate data from Postmark.
One of the common causes of emails not being delivered is being detected as spam. This issue is uncommon with Postmark, however, because it only allows transactional emails (emails triggered by a user action like filling out a form or making a purchase). Since bulk emails are not allowed, the email servers stay clean and are much less likely to be blacklisted.
Estland Now Offers Postmark Services
Estland customers can sign up for email deliverability services through Postmark for only $2 per month!