Instagram Is Becoming More Valuable Than Facebook.

Instagram is steadily growing and becoming more popular than Facebook with younger demographics. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories has become more popular than Snapchat.

Brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing. 

If your target market is college students, you will be more likely to find them on Instagram than Facebook.

Twitter Is Fading Fast.

So many people I talk to still say, “I just don’t get twitter… does anyone really use it?” The answer is yes, they use it but it is not winning traction over other more popular social platforms like Facebook, Instagram and Linkedin. No improvements or upgrades have been made to their ad platform and as a result marketers are using other platforms.

Linkedin Is Gaining Traction with B2B Marketers.

While Twitter struggles, LinkedIn has made a number of great improvements to their platform. Linkedin updated their user interface in 2017. With that update came many improvements to the ad platform. It is our prediction that this marketing platform will be heavily used in 2018.

Blog Roll

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How Much Should You Spend On Marketing?

Learn the rules of thumb to determine how much your company should be spending on marketing.
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How Apple’s Privacy Changes In iOS 15 Will Affect Your Business

Apple has released its newest operating system, iOS 15. Find out how the many privacy changes could affect your business.
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Increase Your Leads 45%: Why Professional Photography Is Better Than Stock

Find out why choosing professional photography instead of stock images could increase your leads by 45%.
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Protect Your Business From Scams: Learn How To Recognize Phishing

Phishing can be a simple scam but has long-lasting effects. Protect your business by familiarizing yourself with the way phishers operate and how to combat them.
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Track Email Deliverability With Postmark

Sign up for our new email deliverability tracking service to make sure that your customers receive every email that you send.
bounce rate

High Bounce Rate? Why That Might Be A Good Thing.

Common wisdom says that a high bounce rate is bad, but that's not always the case! Find out why a high bounce rate may be a good sign.
COVID-flyer-office

Reopening? Communicate With Your Customers About What You Are Doing To Keep Them Safe

If you silenced your social media presence, you should begin sharing your reopening plans as soon as possible.
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Is Your Business Taking Advantage of Facebook Live?

How can your business leverage Facebook Live to offer your current and prospective customers useful information, entertainment, or services?
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Small Business Financial & Marketing Resources

There's no sugar-coating it: times are tough. We understand that small businesses need help to make it through the COVID-19 crisis. They need help now.
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DIY Video Tips For Businesses In The Age Of COVID-19

Filming videos in-person or on-location has become difficult -- in many cases, impossible. Here are some tips and tricks for capturing the best cell phone video possible.
F&M Bank Photos By Estland

Estland + F&M Bank = 40% Off Marketing. Pay Later.

During these trying times, small businesses need help. We're partnering with F&M Bank to get your business the help it needs as quickly as possible.
web design & development

Improve Your SEO With Backlinks.

Backlinking is an essential element of search engine optimization (SEO). Backlinks are hyperlinks on a website that link back to your website.
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The Supreme Court Takes A Stand On ADA Websites.

Businesses all over the country are now facing greater consequences if they don’t have an ADA website.
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Business Websites Are Expected To Be ADA Compliant

An ADA website ensures your site is accessible and easy to navigate for every user, regardless of their abilities.
Herr & Co.

Why Mobile Websites Are A Must

A mobile website is an important element to promoting your brand online.
Special Discount on Web & Marketing Services

WordPress 5 Is Here!

If you manage Wordpress on your own there are some important things to note about Wordpress’ latest release. Wordpress 5 has a new drag and drop editor called the Wordpress Classic Editor plugin.
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How To Use Off-Page SEO To Gain More Business

On-page and off-page search engine optimization (SEO) is critical for your website to rank higher on search engine platforms such as Google and Yahoo Bing Network (YBN).
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Balancing Out The Work Flow Roller Coaster

Running a company is no small task. Keeping up with managing your team, your product or services and your sales flow can be a real juggling act.
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Lead Generation: 6 Pro Tips For Increasing Your Leads

Sometimes even new websites fail to convert visitors into leads. It's never fun to launch a new website and feel you've spent your marketing budget.
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SSL: What It Is & Why Is It Important?

With SSL on rise we’ve recently had an uptick in questions about it. What does SSL stand for? What is it?
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Is Your Website Safe From Hackers?

Imagine for a moment that you’ve had a perfect start to your day. The sun’s out, you hit all green lights on the drive in, and even got to listen to your favorite song on the radio.
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What is SMS and why should your business use it?

Short Message Service (SMS) is commonly referred to as text messaging. How many times do you send a text rather than call someone?
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What Social Media Platforms Should You Use In 2018?

Instagram is steadily growing and becoming more popular than Facebook with younger demographics.
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Live Video Is Taking Off In 2018

By now I'm sure you've seen video feed on Facebook or Instagram of your friends doing something as benign as cooking dinner.
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Marketing On Social Media Means Starting At The Top Of The Funnel

It you aren't a marketer and are browsing online through social media platforms, how often do you buy something you didn't even know you needed based on an ad you see?